January 16, 2018

Archive

The Basics of Nonprofit Marketing Messaging

The Basics of Nonprofit Marketing Messaging After you’ve described your audiences, delineated the right media for your messages to them, and decided on the channels for delivery of those messages, you need to think about what you’re going to say.  In this post, we’ll discuss: (1) Why nonprofit marketing messaging is important; (2) Four components of a good foundation for nonprofit marketing messaging; (3) Three key nonprofit marketing messages that you should develop and keep in your back pocket; (4)…

How to Develop a Simple Nonprofit Marketing Plan in 5 Short Steps

A marketing plan is an essential component of any well-run nonprofit, no matter how small. In this post, we'll review the definition of marketing and why the term has negative connotations for some people.  Next, well look at what a marketing plan is and why it's important to have one.  And, finally, we'll look at the five short steps involved in developing a marketing plan.  We'll use plenty of examples and illustrations along the way so that in just a…