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The Basics of Nonprofit Marketing Messaging

The Basics of Nonprofit Marketing Messaging After you’ve described your audiences, delineated the right media for your messages to them, and decided on the channels for delivery of those messages, you need to think about what you’re going to say.  In this post, we’ll discuss: (1) Why nonprofit marketing messaging is important; (2) Four components of a good foundation for nonprofit marketing messaging; (3) Three key nonprofit marketing messages that you should develop and keep in your back pocket; (4)…

How to Develop a Simple Nonprofit Marketing Plan in 5 Short Steps

A marketing plan is an essential component of any well-run nonprofit, no matter how small. In this post, we'll review the definition of marketing and why the term has negative connotations for some people.  Next, well look at what a marketing plan is and why it's important to have one.  And, finally, we'll look at the five short steps involved in developing a marketing plan.  We'll use plenty of examples and illustrations along the way so that in just a…

Forces for Good: The 6 Practices of High-Impact Nonprofits

If you're small and trying to grow bigger and have high impact, take heart. Most of the things you beat yourself up about don't really matter all that much, at least according Leslie R. Crutchfield and Heather McLeod Grant. Their research shows that perfect management, brand awareness, breakthrough ideas, textbook mission statements, overhead ratios and large budgets are not the best measures of nonprofit excellence. The best measure, it turns out, is the extent to which a nonprofit can mobilize…

Making Meetings Work

Updated 9/6/2017 The Problem "For many people, meetings are a lot like the weather - everyone talks about it, but no one does anything about it. Poor meetings, like bad weather, are accepted.  Many have come to accept the 'fact' that they will be largely boring, unproductive, and generally a pain in the neck .... Like back pain, people think bad meetings just have to be endured." (John E. Tropman, Making Meetings Work: Achieving High Quality Group Decisions, Sage Publications…