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A Giving Tuesday Campaign Primer for Small Nonprofits

There are many of us running small nonprofits who certainly know of Giving Tuesday but are skeptical of launching a Giving Tuesday campaign. In this post, my goal is to (1) define the initiative and its origins; (2),outline reasons to consider putting together a Giving Tuesday campaign and (3) offer some practical ways of implementing one quickly, i.e., in about a week. How much work am I talking about? Once you decide on your on fundraising project, you will need…