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EASILY IMPROVE NONPROFIT FUNDRAISING LETTERS WITH THESE SIMPLE STRATEGIES

Now that the holiday season is almost upon us, it's important to consider what we can do to improve nonprofit fundraising letters.  Because those of us running small nonprofits work hard and do the impossible when it comes to meeting our missions in spite of our shoestring budgets, we are understandably inclined to tell our donors and prospects about our marvelous successes in terms that we believe are quite convincing. Here's an example:  “With our new ABC vaccination outreach program,…